Olympics ads of Rio 2016

Gillette takes a dark look at sporting sacrifice

We normally expect Olympic themed ads to be colourful and upbeat, but this ad by Olympic partner Gillette goes very much against the grain.

Focusing on the physical pain and sacrifice involved in training for Olympic success, as well as the pressure on families and relationships, this is a darkly intense stuff. But the eventual payoff is all the sweeter for it.

With the tagline ‘Perfect Isn’t Pretty’, this groundbreaking ad was created by Grey New York, enhanced by VFX courtesy of The Mill New York, and backed by an original song from Sia, featuring rapper Pusha T from Clipse and Brazilian samba-reggae band Olodum.

Channel 4 shows the Paralympics is about more than the sport


It’s been four years since the UK’s Channel 4, the official broadcaster of the 2012 Paralympics, released its grittily defiant Meet the Superhumans ad, making Public Enemy’s ‘Harder Than You Think’ the unofficial anthem of the London event.

This time around, they’ve sensibly avoided a copycat approach, and gone in a completely different direction. Essentially a musical about how disability shouldn’t stop you achieving your goals, both in sport and beyond, this ad is a joyous ode to human positivity and possibility.

Created by the channel’s in-house 4Creative team and Blink director Dougal Wilson, we fully expect this generation-inspiring ad to win lots of awards across the coming year.

P&G pays tribute to motherly love


Olympic-themed ads can quickly start to look samey. But Procter & Gamble found a simple yet original approach to the topic for this ad, which was released 100 days from the opening of the Rio Games, and less than two weeks away from Mother’s Day.

Seamlessly combining the two occasions, the uplifting spot revives the brand’s ‘Thank you, Mom’ campaign with a series of vignettes that shows how athlete’s mothers helped them through times of trauma and stress while growing up.

Like the Gillette ad, it doesn’t shy away from the darker side of life, and reminds us that sporting success isn’t about the athlete but the people who support them on their journey. This emotive ad was created by Wieden + Kennedy Portland with VFX from The Mill.

Samsung celebrates South Sudan’s first showing


The buzz surrounding the Olympics isn’t just about the sports themselves, but the coming together of all Earth’s peoples. And so this Samsung commercial paying tribute to the first Olympian from the new nation of South Sudan really tugs on the heart-strings.

It centres around 19-year-old Margret Rumat Rumat Hassan, a 400m runner, and the chanting of her name which slowly spreads across the nation and builds to an inspiring climax. This uplifting ad was created by Leo Burnett Chicago.

Visa gives the Games some Northern Soul


While the other commercials here all reflect serious issues surrounding the Olympics, this ad reminds us that at its core, sport is about fun and enjoyment.

Created by BBDO, it follows 15 athletes from around the globe on a slightly ridiculous, fictional journey to the Games, along the way showcasing the different ways to pay with Visa.

One of the few ads to fully exploit the spectacular Brazilian scenery, this glorious ad is topped off by a Morgan Freeman voiceover and a true Northern Soul classic, Edwin Starr’s 25 Miles. What more could anyone ask?

via creativebloq.com

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Reality or Ultra Reality – LG ad

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Two Spocks Face Off in Audi Ad

Mr. Spocks past and present face off in this ad for Audi. Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, who originated the role in the ’60s TV show, apparently are quite competitive with each other.

After Nimoy bests Quinto in an online chess game, Quinto challenges him to a round of golf. Quinto has a smooth ride in his 2013 Audi S7, but Nimoy struggles along in his Mercedes, which lacks both the trunk space and cool features of the S7. When the two arrive at the club, the foul-mouthed Nimoy shows he has a few moves (or at least one key move) left.

Stay tuned to the very end for a sneak peek at a self-driving Audi, which both Spocks find “fascinating.”

Newly Surfaced Windows 8 Commercials Are Totally Bizarre

A series of ultra-quirky Windows 8 commercials that have never seen the light of day popped up on YouTube this week, and we guarantee you’ll be left wondering what in the world just unfolded before your eyes.

The videos were created to promote Microsoft’s Windows 8 operating system, which launched in October 2012 worldwide. The multi-video ad campaign called “Training Camp” features a watermelon slashing to promote its touch-sensitive capabilities and a showdown of two men playing the piano while engaged in a heated game of ping pong (to emphasize its “work and play” philosophy).

Although this sounds all fine and dandy, the execution is just bizarre. But at the same time, there is something charming and delightful about these gems too. Give them a watch to see for yourself.

There’s no indication they were ever released to the public before now. According to The Verge, the videos surfaced on Microsoft’s general YouTube channel as an error.

What do you think of the campaign? Let us know in the comments below.

via Mashable

baby&me / the new evian film

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Dancing with my baby-me. evian Live young.
Music: Here comes the Hotstepper – Evian remix by Yuksek
Download on iTunes: http://bit.ly/BabynMe
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros
evian.com

Baby & me / the making of

Dove Real Beauty Sketches campaign

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Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Watch the whole experience at: http://dove.com/realbeautysketches

Experimento Comparte – Acción contra el Hambre (The Share Experiment)

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