In a Web Summit week, here’s a video of Lisbon and investment.
Criação e Produção : Solid Dogma
Artista : Alexandre Farto
Protagonistas :
Anthony Douglas
Filipa Neto
Kalaf Ângelo
Mariana Duarte Silva
Miguel Santos aka DJ Glue
Pedro Campiche aka Corleone
Música : Orelha Negra
Realização e Edição : José Pando Lucas, João Pedro Moreira, Alexandre Farto
Assistente Realização : Ana Portela
Drone : Mário Silveira
Produtor : Samuel Avelar e Rute Avelar
Produção artística : StudioVhils
Pós- produção áudio : Som de Lisboa
Pós- produção vídeo : Íngreme / Márcio Pité
Adereços : Sara Lança e Carolina Sacramento
Figuração : Valente Produções
Agradecimentos Invest Lisboa
8º Colina
Belarmino Barbearia Clássica
Centro nacional de formação de golf do jamor
ChicbyChoice
Copenhagen Coffee Lab
Fabrica Coffee Roasters
Flur
Hotel Valverde
Hole 19
Hub Criativo de Lisboa
Livraria Sá da Costa
Montana
Museu da Eletricidade
Park
Topo
Underdogs
Village Underground
“We believe that technology should be accessible to everyone — including Sady Paulson, who uses Switch Control on a Mac to share her thoughts on doing what you love.” Apple.
We normally expect Olympic themed ads to be colourful and upbeat, but this ad by Olympic partner Gillette goes very much against the grain.
Focusing on the physical pain and sacrifice involved in training for Olympic success, as well as the pressure on families and relationships, this is a darkly intense stuff. But the eventual payoff is all the sweeter for it.
With the tagline ‘Perfect Isn’t Pretty’, this groundbreaking ad was created by Grey New York, enhanced by VFX courtesy of The Mill New York, and backed by an original song from Sia, featuring rapper Pusha T from Clipse and Brazilian samba-reggae band Olodum.
It’s been four years since the UK’s Channel 4, the official broadcaster of the 2012 Paralympics, released its grittily defiant Meet the Superhumans ad, making Public Enemy’s ‘Harder Than You Think’ the unofficial anthem of the London event.
This time around, they’ve sensibly avoided a copycat approach, and gone in a completely different direction. Essentially a musical about how disability shouldn’t stop you achieving your goals, both in sport and beyond, this ad is a joyous ode to human positivity and possibility.
Created by the channel’s in-house 4Creative team and Blink director Dougal Wilson, we fully expect this generation-inspiring ad to win lots of awards across the coming year.
Olympic-themed ads can quickly start to look samey. But Procter & Gamble found a simple yet original approach to the topic for this ad, which was released 100 days from the opening of the Rio Games, and less than two weeks away from Mother’s Day.
Seamlessly combining the two occasions, the uplifting spot revives the brand’s ‘Thank you, Mom’ campaign with a series of vignettes that shows how athlete’s mothers helped them through times of trauma and stress while growing up.
Like the Gillette ad, it doesn’t shy away from the darker side of life, and reminds us that sporting success isn’t about the athlete but the people who support them on their journey. This emotive ad was created by Wieden + Kennedy Portland with VFX from The Mill.
The buzz surrounding the Olympics isn’t just about the sports themselves, but the coming together of all Earth’s peoples. And so this Samsung commercial paying tribute to the first Olympian from the new nation of South Sudan really tugs on the heart-strings.
It centres around 19-year-old Margret Rumat Rumat Hassan, a 400m runner, and the chanting of her name which slowly spreads across the nation and builds to an inspiring climax. This uplifting ad was created by Leo Burnett Chicago.
While the other commercials here all reflect serious issues surrounding the Olympics, this ad reminds us that at its core, sport is about fun and enjoyment.
Created by BBDO, it follows 15 athletes from around the globe on a slightly ridiculous, fictional journey to the Games, along the way showcasing the different ways to pay with Visa.
One of the few ads to fully exploit the spectacular Brazilian scenery, this glorious ad is topped off by a Morgan Freeman voiceover and a true Northern Soul classic, Edwin Starr’s 25 Miles. What more could anyone ask?
via creativebloq.com
Em 2016, Portugal conta novamente com um WordCamp, desta feita na cidade Invicta.
Este ano haverá novidades no formato do evento, com o objectivo de continuar a fazer crescer a família WordPress Portugal.
O WordCamp Porto será daqui a 1 semana nos dias 14 e 15 de Maio e o ISEP voltará a ser o ponto de encontro.
Mais informações no site do WordCamp Porto 2016
PLOW helps you focus on the content that is most likely to reward your attention by pooling together the collective wisdom of people that share your interests. All of us, individually, are content scouts. But scouting for worthwhile content should not be a lonely affair.
More info: plow.io
Nem sempre se consegue aceder à internet e as ligações telefónicas não são propriamente exemplares. Em Civitacampomarano, pequena aldeia italiana na província de Campobasso, as pessoas comunicam à maneira antiga. São pouco mais de 400 os habitantes, quase todos idosos, e a tecnologia não faz parte do dicionário deles. O artista urbano Fra Biancoshock já nos habituou às suas intervenções pouco convencionais (como a das bolhas de plástico anti-stress que instalou em paragens de autocarro) e incómodas (numa passagem pelo Porto, em 2014, criou um trabalho sobre os sem-abrigo que era um murro no estômago: “You cant’t change your life, You can change your dreams”). Biancoshock é, usando as palavras dele, um “efemerealista” com a missão de produzir obras de arte efémeras no espaço mas eternas no tempo. Foi o que tentou fazer em Civitacampomarano. Ali pode não haver vida 2.0 mas as funções das redes sociais estão todas preenchidas: uma cabine telefónica em vez do WhatsApp, um marco de correio a substituir o Gmail, um mural onde se colocam avisos para servir de Facebook, uma moto de três rodas a fazer a função do We Transfer, uma loja de portas abertas que é um eBay real ou a habitante Zia Cesira, uma verdadeira Wikipedia. São apenas alguns exemplos. “A ideia provocadora é mostrar que essas funções virtuais, consideradas pela grande maioria da população como necessárias e essenciais para a vida quotidiana, também existem no país onde a conexão é difícil de alcançar”, escreveu na descrição do projecto Web 0.0 o artista que vive em Milão. Esta “internet da vida real” quer mostrar que estes instrumentos tecnológicos sempre existiram, nas tradições e cultura popular. Há vida para além do ecrã.
via Público
“For the 16th year in a row we decided to show you a taste of what OFFF preparations seem like. The school of Atelier worked on a campaign with a twist to show off the reality of every OFFF member and OFFF speaker every year: a mix of pure craziness, hard work, adventures, nervousness and fun! Watch this only at OFFF next May 2016!”
espaco99 