Olympics ads of Rio 2016

Gillette takes a dark look at sporting sacrifice

We normally expect Olympic themed ads to be colourful and upbeat, but this ad by Olympic partner Gillette goes very much against the grain.

Focusing on the physical pain and sacrifice involved in training for Olympic success, as well as the pressure on families and relationships, this is a darkly intense stuff. But the eventual payoff is all the sweeter for it.

With the tagline ‘Perfect Isn’t Pretty’, this groundbreaking ad was created by Grey New York, enhanced by VFX courtesy of The Mill New York, and backed by an original song from Sia, featuring rapper Pusha T from Clipse and Brazilian samba-reggae band Olodum.

Channel 4 shows the Paralympics is about more than the sport

It’s been four years since the UK’s Channel 4, the official broadcaster of the 2012 Paralympics, released its grittily defiant Meet the Superhumans ad, making Public Enemy’s ‘Harder Than You Think’ the unofficial anthem of the London event.

This time around, they’ve sensibly avoided a copycat approach, and gone in a completely different direction. Essentially a musical about how disability shouldn’t stop you achieving your goals, both in sport and beyond, this ad is a joyous ode to human positivity and possibility.

Created by the channel’s in-house 4Creative team and Blink director Dougal Wilson, we fully expect this generation-inspiring ad to win lots of awards across the coming year.

P&G pays tribute to motherly love

Olympic-themed ads can quickly start to look samey. But Procter & Gamble found a simple yet original approach to the topic for this ad, which was released 100 days from the opening of the Rio Games, and less than two weeks away from Mother’s Day.

Seamlessly combining the two occasions, the uplifting spot revives the brand’s ‘Thank you, Mom’ campaign with a series of vignettes that shows how athlete’s mothers helped them through times of trauma and stress while growing up.

Like the Gillette ad, it doesn’t shy away from the darker side of life, and reminds us that sporting success isn’t about the athlete but the people who support them on their journey. This emotive ad was created by Wieden + Kennedy Portland with VFX from The Mill.

Samsung celebrates South Sudan’s first showing

The buzz surrounding the Olympics isn’t just about the sports themselves, but the coming together of all Earth’s peoples. And so this Samsung commercial paying tribute to the first Olympian from the new nation of South Sudan really tugs on the heart-strings.

It centres around 19-year-old Margret Rumat Rumat Hassan, a 400m runner, and the chanting of her name which slowly spreads across the nation and builds to an inspiring climax. This uplifting ad was created by Leo Burnett Chicago.

Visa gives the Games some Northern Soul

While the other commercials here all reflect serious issues surrounding the Olympics, this ad reminds us that at its core, sport is about fun and enjoyment.

Created by BBDO, it follows 15 athletes from around the globe on a slightly ridiculous, fictional journey to the Games, along the way showcasing the different ways to pay with Visa.

One of the few ads to fully exploit the spectacular Brazilian scenery, this glorious ad is topped off by a Morgan Freeman voiceover and a true Northern Soul classic, Edwin Starr’s 25 Miles. What more could anyone ask?

via creativebloq.com

WordCamp Porto 2016


Em 2016, Portugal conta novamente com um WordCamp, desta feita na cidade Invicta.

Este ano haverá novidades no formato do evento, com o objectivo de continuar a fazer crescer a família WordPress Portugal.

O WordCamp Porto será daqui a 1 semana nos dias 14 e 15 de Maio e o ISEP voltará a ser o ponto de encontro.

Mais informações no site do WordCamp Porto 2016

PLOW | why are we here?


PLOW helps you focus on the content that is most likely to reward your attention by pooling together the collective wisdom of people that share your interests. All of us, individually, are content scouts. But scouting for worthwhile content should not be a lonely affair.


More info: plow.io

Biancoshock: “WEB 0.0”


Nem sempre se consegue aceder à internet e as ligações telefónicas não são propriamente exemplares. Em Civitacampomarano, pequena aldeia italiana na província de Campobasso, as pessoas comunicam à maneira antiga. São pouco mais de 400 os habitantes, quase todos idosos, e a tecnologia não faz parte do dicionário deles. O artista urbano Fra Biancoshock já nos habituou às suas intervenções pouco convencionais (como a das bolhas de plástico anti-stress que instalou em paragens de autocarro) e incómodas (numa passagem pelo Porto, em 2014, criou um trabalho sobre os sem-abrigo que era um murro no estômago: “You cant’t change your life, You can change your dreams”). Biancoshock é, usando as palavras dele, um “efemerealista” com a missão de produzir obras de arte efémeras no espaço mas eternas no tempo. Foi o que tentou fazer em Civitacampomarano. Ali pode não haver vida 2.0 mas as funções das redes sociais estão todas preenchidas: uma cabine telefónica em vez do WhatsApp, um marco de correio a substituir o Gmail, um mural onde se colocam avisos para servir de Facebook, uma moto de três rodas a fazer a função do We Transfer, uma loja de portas abertas que é um eBay real ou a habitante Zia Cesira, uma verdadeira Wikipedia. São apenas alguns exemplos. “A ideia provocadora é mostrar que essas funções virtuais, consideradas pela grande maioria da população como necessárias e essenciais para a vida quotidiana, também existem no país onde a conexão é difícil de alcançar”, escreveu na descrição do projecto Web 0.0 o artista que vive em Milão. Esta “internet da vida real” quer mostrar que estes instrumentos tecnológicos sempre existiram, nas tradições e cultura popular. Há vida para além do ecrã.

via Público

This is an teaser!


“For the 16th year in a row we decided to show you a taste of what OFFF preparations seem like. The school of Atelier worked on a campaign with a twist to show off the reality of every OFFF member and OFFF speaker every year: a mix of pure craziness, hard work, adventures, nervousness and fun! Watch this only at OFFF next May 2016!”

in OFFF, let’s feed the future

The perfect festival!


Primavera Sound 2016

The Present


After a very successful festival circuit, running on over 180 film festivals and winning more than 50 awards, we’ve decided that it’s finally time to share “The Present” with the rest of the world.

“The Present” is a thesis short from the Institute of Animation, Visual Effects and Digital Postproduction at the Filmakademie Baden-Wuerttemberg in Ludwigsburg, Germany.
We really hope you enjoy the result of our hard work. Thanks to everyone who help creating this film and everyone who supported us during the festivals. Thanks a lot for making this such an incredible journey.
“The Present” is based on a great little comic strip by the very talented Fabio Coala.
Make sure to check out his page: mentirinhas.com.br

Soundtrack by “Zealand”